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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
chief marketing officer control decision hierarchy influence integration
2011/10/6
Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for the CMO in the top man...
Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
relationship marketing strategy trust information transaction specific investments joint action business networks
2009/9/25
Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on em...
Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
Positive Mental Health Implications Social Marketing
2011/6/9
This study sought to explore barriers to achieving positive mental
health in adolescence from the perspectives of adolescents and their
carers. In-depth interviews with male and female adolescents a...