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The New Competitive Advantage: Creating Shared Value
Society Korean Peninsula Dong-A Business Forum Seoul, South Korea
2015/5/6
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implicati...
Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide
Multinational Firms and Management Competitive Advantage Markets Profit Gender Characteristics South Korea
2015/4/23
The organizational theory of the multinational firm holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadva...
Modern marketing in the business practice – the source of competitive advantage in the global market
marketing market competitive advantage opportunity customer expansion
2014/3/24
The goal of the paper is to identify opportunities following from the use of theory of modern marketing in the business practice in terms to reach competitiveness in the global food market. The paper ...