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内蒙古科技大学经济与管理学院市场营销学英文课件Chapter8 Marketing Channels and Supply Chain Management
内蒙古科技大学经济与管理学院 市场营销学 英文 课件 Chapter8 Marketing Channels and Supply Chain Management
2015/8/12
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter8 Marketing Channels and Supply Chain Management。
武汉理工大学汽车营销与策划英文课件chapter12 Distribution Channels and Logistics Management
武汉理工大学 汽车营销与策划 英文 课件 chapter12 Distribution Channels and Logistics Management
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter12 Distribution Channels and Logistics Management。
Poisoning Relationships: Perceived Unfairness in Channels of Distribution
channels conflict contracts equity theory fairness
2011/10/29
Understanding how relationships are damaged is a critical component in building and preserving strong distribution channels. Using longitudinal data from a Fortune 500 firm and its channel members, th...
THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS
online marketing integrated marketing communications (IMC) word of mouth promotion (WOM) viral marketing social networking diffusion of innovations
2009/12/1
Online marketing communications are moving toward interactions between individual
recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now...