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The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...
Preserving User Preferences in Automated Document-Category Management: An Evolution-Based Approach
category evolution category hierarchy evolution document category management hierarchical agglomerative clustering
2011/10/7
Analysis of prevalent document management practices shows the popular use of categories (e.g., folders) to organize documents for subsequent searches and retrievals. The coherence and distinction of a...
Time and category information in pattern-based codes
Neurons and Cognition (q-bio.NC) Quantitative Methods (q-bio.QM) Applications (stat.AP)
2010/12/17
Sensory stimuli are usually composed of different features (the what) appearing at irregular times (the when). Neural responses often use spike patterns to represent sensory information. The what is h...
Category Width and New Household Technology Adoption: Developments of the Measures
Category Width Household Technology Technology Adoption Technology Adopters
2009/12/1
This article reports on preliminary developments related to investigating the role of
“category width” in the adoption of new householdechnology. Category width is a construct
originally develope...