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Mapping the design mindset at IDC, IITB - in line with a country finding its foothold in a gradually industrializing market: 1969-present
design mindset IDC IITB industrializing market
2014/3/24
In the backdrop of an emerging market scenario in India and the increasing need in the last three-five years to have to design devices and applications that are technology-driven, it is our submission...
Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation
Congruence Processing Fluency Impression Formation Symbolic Meaning
2009/9/11
Previous research and theorizing in product design and consumer psychology testifies to the importance of congruence among symbolic meanings connoted through elements in visual communications such as ...