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Advertising and Word-of-Mouth in Motion Picture Industry
Advertising Word-of-Mouth Motion Picture Industry
2014/8/8
Motion picture industry is characterized by extensive advertising and word-of-mouth among (potential) consumers. We develop a simple computational model of consumer behavior to study the interaction b...
Testing Delivery Systems in Transnational Virtual Learning: The Vocational Management Training for the European Tourism Industry (VocMat) Case Study
Testing Delivery Systems Transnational Virtual Vocational Management
2010/9/25
This article discusses the lessons learned from developing and delivering the Vocational Management Training for the European Tourism Industry (VocMat) online training programme, which was aimed at pr...