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Adverse Selection and Auction Design for Internet Display Advertising
Display Advertising Adverse Selection Auction Design
2015/7/21
We model an online display advertising environment with brand advertisers and betterinformed performance advertisers, and seek an auction mechanism that is strategy-proof, anonymous and insulates bran...
CPC/CPA Hybrid Bidding in a Second Price Auction
Online Advertising Auctions Bids and Bidding Measurement and Metrics Quality Mathematical Methods Web Sites
2015/4/21
We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows...