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The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
《Handbook of Game Theory with Economic Applications》Chapter 29 Game theory models of peace and war
Handbook of Game Theory with Economic Applications Game theory models peace war
2009/4/3
《Handbook of Game Theory with Economic Applications》Chapter 29 Game theory models of peace and war。