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The Internet now provides advertisers with a cost-effective, targeted alternative that reaches a global audience. The LMEI website is a case in point. Since its launch in 2002, its popularity has stea...
Institute of Practitioners In Advertising（IPA）
Institute of Practitioners In Advertising advertising 广告业 media 媒体
2007/12/18
The IPA is the industry body and professional institute for leading advertising, media and marketing communications agencies in the UK. Collectively, IPA members handle over 80% of media spend（worth &...
The Institute of Advertising Practitioners in Ireland（IAPI）
The Institute of Advertising Practitioners in Ireland Advertising 广告业 Advertising Practitioner 广告从业者
2007/12/18
The origins of the Institute date back to 1928, when the Irish Association of Advertising Agencies was founded. The Institute replaced it in 1964 and for over 40 years has represented the interests of...
The Advertising Agency Association of British Columbia（图）
The Advertising Agency Association of British Columbia advertising industry 广告业
2007/12/18
The Advertising Agency Association of British Columbia was formed in 1975. Its membership is made up of professionals from BC’s top advertising and communication firms. The Association is dedicated to...
The Exploration in the Three-Dimensional Visualization Advertising
三维视频广告 虚拟体验 富媒体广告 网络传播 虚拟构成
2007/5/9
三维视频广告是一种新型的富媒体广告形式。这门涉及计算机科学、美学、广告学等多学科的综合艺术具有广阔的发展前景。该文主要从五个方面对三维视频广告进行了研究。它们是：（1）三维视频广告的含义和理论基础；（2）三维视频广告的技术支持；（3）三维视频广告与受众心理的探讨；（4）三维视频广告的符号学探讨；（5）三维视频广告的网络传播实务。
The Department of Advertising, Public Relations, and Retailing at Michigan State University
The Department of Advertising Public Relations and Retailing at Michigan State University Advertising 广告业 Retailing 零售业
2007/12/20
The Department is an internationally-recognized leader in preparing both undergraduate and graduate students for careers in these three fields. Our programs provide a unique blend of communication and...
Michigan State University advertising faculty to pick Super Bowl ad winner
advertising public relations
2007/1/29
Jan. 24, 2007，EAST LANSING, Mich. — For the 10th consecutive year, Michigan State University’s advertising, public relations, and retailing faculty will meet to grade the best and worst television com...
Advertising in Science, in print and online, allows your message to reach hundreds of thousands of scientists around the world. In print, nearly 130,000 subscribers plus pass-along readership brings t...
Ad Science specializes in the advertising and marketing of scientific, medical, biotech and high-tech products and services. Ad Science staff are highly trained and experienced former scientists who h...
This report shows how small steps in the advertising sales process can lead to big rewards in terms of revenue growth and advertiser loyalty.