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Perceived risk of HIV infection and mental health in rural Malawi
AIDS/HIV Malawi mental health risk perception
2014/11/24
Background: The emerging literature on HIV/AIDS and mental health in sub-Saharan Africa stresses that HIV-positive status is significantly related to mental illness. However, the literature has neglec...
Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media
eWOM perceived risk consumer behavior
2014/11/5
As technology advances, the influence of electronic word-of-mouth (eWOM) surpasses the influence of traditional face-to-face WOM communication on consumers’ decision making. Since the hospitality and ...
Cross-Cultural Differences in Perceived Risk of Online Shopping
Cross-Cultural Differences Perceived Risk Online Shopping
2009/12/2
This study investigates the perceived risk that has been considered as influencing the consumer purchase decision process during online shopping. For the purpose of this study, perceived risk is defin...