搜索结果: 1-1 共查到“旅游学 consumer behavior”相关记录1条 . 查询时间(0.14 秒)
Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media
eWOM perceived risk consumer behavior
2014/11/5
As technology advances, the influence of electronic word-of-mouth (eWOM) surpasses the influence of traditional face-to-face WOM communication on consumers’ decision making. Since the hospitality and ...