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An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study
qualitative research focus group food packaging
2014/10/24
Using packaging and presentation format to appeal to consumers and to communicate product benefits directly on the shelf is a competitive advantage in the food industry. Both packaging and presentatio...
Review of prospects of organic agriculture development in Poland determinate by consumer demands
organic agriculture consumers Poland
2010/1/15
Organic farming is developing dynamically in the European Union. In Poland its growth is much slower: the area of organic farms is still just a little above 1% of all utilised agricultural area. Resea...
CONSUMER WILLINGNESS TO PAY FOR SAFETY LABELS IN NIGERIA: A CASE STUDY OF POTASSIUM BROMATE IN BREAD
Nigeria Potassium Bromate Bread
2010/12/1
The study analysed consumer willingness to pay for safety labels in Nigeria by a case study of potassium bromate in bread” in Benin City, Edo State. It specifi cally investigates factors that promote ...
CONSUMER INVOLVEMENT IN BUYING DECISIONS – THE EXAMPLE OF THREE FOOD PRODUCTS IN CROATIA
involvement buying decisions food
2010/11/30
The goal of this research was to create an instrument suitable for the measurement of consumer involvement construct and to verify its metric characteristics. The involvement scale was tested on a sam...