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Reinventing ‘Springs’: Constructing Identity in the Fiddle Tradition of the Shetland Isles
Shetland Isles fiddle contemporary tradition identity construction representation
2009/12/4
The relative isolation of the Shetland archipelago until the beginning of the 20th Century promoted the development of a fiddle tradition distinct from either that of neighbouring Scandinavia or mainl...
Nothing But A Shepherd And His Dog: The Social and Economic Effects of Depopulation in Fetlar, Shetland
Fetlar Shetland Depopulation Economic Development
2009/12/4
Fetlar, one of the peripheral islands in the Shetland archipelago, is blessed with rich soil, a local shop, frequent ferry connections and a strong sense of community. Nevertheless, it is an island at...
Branding From Above: Generic Cultural Branding in Shetland and other Islands
branding identity islands marketing Shetland tourism
2010/9/13
This paper considers the development of a generic cultural brand for islands. In 2002, Shetland’s local government and the Corporate Edge consultancy developed a modernized, internationally-oriented S...