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Today most of the organizations are operated at global level. Thus undeniably there is an overwhelming influence of culture on business. To promote healthy business, study of culture and its relation ...
This paper makes a contrastive analysis of Chinese and Western value systems, attempts to study the impact of value system on intercultural communication and puts forward two principles to achieve a s...
Language cannot be used without carrying meaning and referring beyond itself. The meanings of a particular language point to the culture of a particular social group, and the analysis of those meaning...

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