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Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
Tourism Product Categories Word-of-Mouth Elasticity Logic Purchase Drivers
2013/2/20
This study examines the influence of word of mouth (WOM) on eight tourism products by applying economic elasticity theory to understand the relationship between behavioral outcomes and target elements...
Understanding Word-of-Mouth in Counterfeiting
Counterfeiting Word-of-Mouth Tie Strength Purchase Drivers
2013/2/19
Counterfeiting is a significant and growing problem in both growing and well developed countries. Since the promotion of counterfeits cannot use public media, it is interesting to investigate how peop...