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THE MARKETING OF BLACK MUSIC
MARKETING BLACK MUSIC
2014/11/24
Today's black musicians are challenged not only to master their art, but also the business side of what has become a multi-million dollar consumer market. The author argues that little has changed sin...
16/04/2007，Marketing personnel may cause most of the UK’s competition law offences, according to new research by the University of East Anglia.
Ambush Marketing: More than Just a Commercial Irritant?
Ambush Marketing a Commercial Irritant
2009/12/25
Although marketers have described "ambush" marketing as a parasit
activity that encroaches on legitimate sponsorship, their claims often provide
no basis for legal action. This article examines inst...