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Does media bias affect voting? We analyze the entry of Fox News in cable
markets and its impact on voting. Between October 1996 and November 2000, the
conservative Fox News Channel was introduced in...
We review the theoretical literature on market determinants of media bias. We present a
theoretical framework that organizes many key themes in the literature, and discuss substantive
lessons.
A growing body of evidence highlights the mediaís impact on public policies relevant to economic
development. Governments are more likely to channel resources to those who have access to information ...
User-Generated Content and Social Media
User-Generated Content Social Media Crowdsourcing Design Economics
2015/5/13
This paper documents what economists have learned about UGC and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on econo...
Experiencing Interactive Advertising beyond Rich Media: Impacts of Ad Type and Presence on Brand Effectiveness in 3D Gaming Immersive Virtual Environments
Experiencing Interactive Advertising Rich Media Ad Type and Presence Brand Effectiveness 3D Gaming Immersive Virtual Environments
2009/12/2
Theories from social psychology, consumer psychology, and Human Computer Interaction suggest that 3D gaming Virtual Environments increase users affective engagement with the stimuli/environment conten...
Institute for Advertising and Media Statistics（IRM）
Institute for Advertising and Media Statistics Media 媒体 Advertising 广告
2007/12/19
Institute for Advertising and Media Statistics (IRM) collects, processes, analyzes and publishes data on Swedish advertising and media markets. IRM’s material is a source of knowledge with information...