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CPC/CPA Hybrid Bidding in a Second Price Auction
Online Advertising Auctions Bids and Bidding Measurement and Metrics Quality Mathematical Methods Web Sites
2015/4/21
We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows...
Equilibria in Second Price Auctions with Information Acquisition
second price auctions information acquisition heterogenous bidders the existence and uniqueness of equilibrium
2010/7/2
This paper studies equilibria in second price auctions with information acquisition in an independent private value setting. We focus on the existence and uniqueness of equilibrium in the information ...