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A Cross-Cultural Perspective of Marketing Departments' Influence Tactics
coalitional view cross-cultural marketing marketing department marketing influence
2011/10/29
Recent marketing literature has shown that an influential marketing department is a driver of an organizationwide market orientation and, in some studies, of firm performance. Recognizing the importan...
European Financial Marketing and Management Association promotes innovation in retail finance by fostering debate and discussion among peers supported by a robust array of information services and num...