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THE FOLLOWER'S DILEMMA: INNOVATION AND IMITATION IN THE PROFESSIONAL SERVICES INDUSTRY
contemplating imitation of a competitor's innovation high environmental uncertainty imitation outcomes
2011/10/29
Firm decision makers contemplating imitation of a competitor's innovation face a dilemma: Imitate a new, unproven offering, or forgo imitation and perhaps miss out on the "next big thing"? Approaching...